The first advertisement found was for State Farm Insurance in the Family Circle magazine. The photo is of a new, very handsome father holding his young child. The text over the picture says "You know where DUDE meets DAD? I'm there. Whoa, that happened fast, didn't it? The next 18 years will zip by, too. So don't wait until Junior becomes a Senior to figure out how much life insurance is enough to protect your new family. Let State Farm help. Call, click, or visit a State Farm agent today, because Like a good neighbor, State Farm is there." The feeling one gets from viewing the picture is of looking forward into the future, planning for the protection of one's family, devotion. The myth of fathers as protectors of the family plays a role here proven just by the wording and use of the father/son image. Obviously targets young fathers as the main audience and the choice of the magazine as Family Circle was a great idea because the magazine has viewers that are family oriented people. The character function as a sign of compassion or fatherly love by the way the father. The fear of leaving your family with no money is what the advertisement is trying to provoke and by buying life insurance from State Farm you'll achieve peace of mind, along with having people who care looking out for you based on "... like a good neighbor, State Farm is there."
Microsoft and Bungie have put together an amazing game series called Halo and in the magazine Game Informer I found this advertisement for Halo Reach. The image shows characters from the game walking over a hill with a planet on fire behind them. One who understands the background of the game understands the story and will get the feeling of pride and hope from the image. I suppose the only myth one can gather from this image is the idea that people who've played the game will know what's going on. The whole gamer-nerd idea, which I like to believe I am. The target audience and the myth a completely entwined with each other. Those who play the game and love the game are the audience, besides the fact that the game they are advertising is a prequel so there may be places in the game that those who haven't played the other games wouldn't understand. What a consumer can gain form purchasing this game is answers. Answers as to how the characters in the game before came to be and just better understanding of the full story. The story will be complete.
This last advertisement is for The Goodlife Recipe pet food from the magazine People. The image shows three cats and four dogs, each with a thought bubble next to each of them with a food item inside. The wording on the image says "It's what they think about. So it's all we think about." The company is playing with the myth that animals have no preference with what they eat and ever true pet owner knows that a pet has particular food they like and don't like. The myth is abolished by showing the animals thinking of food like chicken, fish, and carrots (apparently, that dog likes carrots). By buying the pet food The Goodlife Recipe the owner will be satisfying their pets and making them happy. Also, it will make their pets healthier because the small script says that their pet food is "...made with real, wholesome ingredients with no artificial flavors or fillers."
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