Sweet 'N Low used their signature color of pink in their entire advertisement. Shades of pink used in the ad reminds one of youth, innocence, and, to the Western World, sweet little girls; key word
sweet. The color harmony is both analogous and monochromatic. As of analogous you see shades of pink/red, purple, and yellow/orange. On the color wheel purple, red, then orange are the sequence of colors and analogous is described as three sequencing colors used to create a harmony. Why I believe it is also monochromatic is because the image mainly consists of values of red which includes pinks. /the use of the image of the owl can not be understood so easily but the use of color, which closely relates to the product, helps the advertisement in its success.
The main focus color for the Real Fruit Smoothies by McDonalds advertisement is white. Many people associate white as being a clean, pure color which correlates to the product being sold by promoting a fresh, enriching taste of the smoothie. As far as the smoothies being pure stands to mean the flavoring of the smoothies they use are real fruit instead of artificial flavors from powders. Pink brings out the idea of youth and vitality which is what the consmer is hoping to feel after drinking one of the smoothies. The colors used in the advertisement greatly helped to promote the new "Real Fruit Smoothies" by McDonalds.
Sweet 'N Low used their signature color of pink in their entire advertisement. Shades of pink used in the ad reminds one of youth, innocence, and, to the Western World, sweet little girls; key word sweet. The color harmony is both analogous and monochromatic. As of analogous you see shades of pink/red, purple, and yellow/orange. On the color wheel purple, red, then orange are the sequence of colors and analogous is described as three sequencing colors used to create a harmony. Why I believe it is also monochromatic is because the image mainly consists of values of red which includes pinks. /the use of the image of the owl can not be understood so easily but the use of color, which closely relates to the product, helps the advertisement in its success.
The main focus color for the Real Fruit Smoothies by McDonalds advertisement is white. Many people associate white as being a clean, pure color which correlates to the product being sold by promoting a fresh, enriching taste of the smoothie. As far as the smoothies being pure stands to mean the flavoring of the smoothies they use are real fruit instead of artificial flavors from powders. Pink brings out the idea of youth and vitality which is what the consmer is hoping to feel after drinking one of the smoothies. The colors used in the advertisement greatly helped to promote the new "Real Fruit Smoothies" by McDonalds.
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