For this assignment we were to find n advertisement that follows Frank Jefkin's three basic principles of effective advertisement writing. The three principles in short are to be of interest and value to the reader, be precise and to the point, and lastly be concise, say what is needed to be said in as little words as possible. The advertisement I found was for Crystal Light Pure Fitness water flavorings. The coloring and imagings are simple with the boxes of the product as the center focus. But as far as the wording, the top introduction wording says, "Crystal Light is making a splash." easily understanding the company the advertisement is for and that it is selling a new product. Then it shows the product and underneath the image is the bulk of the written portion saying, Water Your Body
Want a delicious way to get more water into your day?
Try new Pure Fitness Crystal Light
No artificial sweeteners
No artificial flavors
No preservatives
Low calorie
Plus electrolytes
Simple fragmented sentences list what is different about Crystal Lights new drink that would cause their target audience, health conscious, fitness oriented people looking for a healthier drink option over Gatorade and Powerade. The reader isn't overpowered by wording and quickly understands what is being sold to them.
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