Journal 19

The myth that this advertisement plays towards is that a person can lose weight and achieve a flat stomach by anything other than a healthy diet and a exercise plan. America has a horrible habit of believing that good things like healthy bodies, money, or happiness can be gained in an instant and the advertisement is telling the audience that by rubbing this 3-step cream on their bellies and following the Bremenn Toning Program will cause them to instantly have a flat tummy. The truth is you're really paying $120 just to rub lotion on your stomach and follow a diet/exercise plan that you can create with doing free research on the internet. the denotative portion of this advertisement is the woman's flat stomach with a tiny bikini bottom. And the connotation of the woman's flat stomach and small bikini is the idea of sexiness radiating from the woman's body. If products like this actually worked then the advertisement might work except for the fact that they is too much wording that the reader might just skip over the ad all together. But for those of us who are intelligent consumers understand that having a "sexy" body takes a lot of time, discipline, and dedication.